Monday, April 30, 2012

Rogers, Shaw, CBC strike online advertising pact

Three of Canada’s largest broadcasting companies are putting rivalries aside in hopes of attracting more advertising money to their websites.
The media units of Rogers Communications Inc.36.870.120.33%) and Shaw Communications Inc.20.360.351.75%), along with Canadian Broadcasting Corp., have struck a deal that will see the companies join forces in selling online advertising. Their new venture will allow advertisers to bid on advertising space, based on information the broadcasters know about their customers from monitoring activity on their websites.
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New web portals launched for Sun Media papers

Hebdos Regionaux Quebecor Media has launched nine new regional Quebec online portals so readers can get up-to-the-minute local information.
The new websites contain areas dedicated to various local publications.
"We are extremely proud to unveil these innovative platforms, which allow us to provide our partners with new and more effective ways of reaching their customer base in a more targeted manner than ever before. This new web offer, featuring rich content and improved functionalities, will quickly become a must-have for all readers who care about local and regional news," Sun Media executive vice-president, Quebec, Lyne Robitaille said.
Sun Media, owner of the Sun newspapers as well as QMI Agency, is Canada's largest newspaper publisher, publishing over 15.1 million copies each week.

French journalist kidnapped in Colombia

Colombia launched an appeal on Sunday to FARC rebels not to harm a wounded French journalist who Paris said had been kidnapped by the leftist rebels during a gun battle with government troops.
Romeo Langlois, a 35-year old reporter who works for global television network France 24, had been accompanying government troops when a firefight with the Revolutionary Armed Forces of Colombia (FARC) erupted on Saturday.
French Foreign Minister Alain Juppe said Langlois, who suffered a bullet wound to the arm, had been kidnapped, explaining: "The confrontation was brutal, there were deaths, and the journalist was taken prisoner."
Four security forces were killed and eight wounded in Saturday's clash in the southern department of Caqueta, according to Colombia's military.

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