Starbucks is becoming a naming sponsor of MSNBC's “Morning Joe,” in what is the closest integration between an advertiser and a national news program in recent memory. Harkening back to the “Camel News Caravan,” an NBC news roundup sponsored by a cigarette manufacturer in the 1950s, graphics and voice-overs will tell viewers that “Morning Joe” is “brewed by Starbucks.”
Monday, June 1, 2009
Starbucks now the official coffee of MSNBC
Starbucks is becoming a naming sponsor of MSNBC's “Morning Joe,” in what is the closest integration between an advertiser and a national news program in recent memory. Harkening back to the “Camel News Caravan,” an NBC news roundup sponsored by a cigarette manufacturer in the 1950s, graphics and voice-overs will tell viewers that “Morning Joe” is “brewed by Starbucks.”
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