Globe and Mail's John Doyle's advice for the CBC president on his new five-year term

Avoid self-immolation. The CBC, a big, unwieldy organization with multiple platforms, an army of enemies and an internal army of malcontents, doesn’t need any more embarrassments. Like, for instance, threatening legal action against CTV for promoting “Big Bang Night in Canada.” This actually happened the other day. With no Hockey Night in Canada to transfix the nation, CTV has gamely packaged four old episodes of Big Bang Theory (the most-watched show in Canada, week to week, with around four million viewers) for Saturdays. Succumbing to a fit of nitwit outrage, someone at CBC issued a legal “cease” notice to CTV pointing out “confusion” between Big Bang Night in Canada and Hockey Night in Canada. CBC requested CTV cease all promotion and publicity for it. No, seriously, they did. Then they retracted it.

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