Excellent Simon Houpt column in the Globe about "native advertising" -- paid for stories that in an earlier age were referred to as "sucker pages" by reporters assigned to write such content.
Excerpt: " . . if the industry is in turmoil, one group is doing fine: the companies that organize conferences on how to deal with the turmoil."
Best quote in the piece from former journalist and now marketing guy Kyle Monson: "If we destroy the credibility of our media partners, that doesn't help anyone."
The whole story
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