Radio-Canada responds to backlash over name change

The French-language CBC is seeking to calm a backlash over its rebranding efforts following complaints from top to bottom within the organization. Radio-Canada issued a statement after fielding complaints from the federal cabinet and one of its workers’ unions. It insists its historic name will remain prominent in the future. The organization’s executive vice-president says he wants to correct “misperceptions” that the organization is changing its name. Louis Lalande says it’s not. He says the term “Ici” – French for, “Here” – will be part of the brand identity but the organization will still be called Radio-Canada