The Star's Vinay Menon tells the bizarre story of the vulgar phrase shouted at female TV reporters

The story starts with John Cain, who the Star's Vinay Menon writes, was living in northern Kentucky in 2004.
"In nearby Florence, a 20-year-old woman named Jena Chisholm was missing. For days, images of her beautiful face flashed across local TV screens as the town feared the worst. But on Jan. 3, a happy ending: Chisholm was found alive inside the Cosmopolitan hotel in Las Vegas.
"A few months earlier, Cain had quit his job in the precast concrete industry to pursue his true love: making absurdist comedic videos. The disappearance of Chisholm turned on a mental light bulb, one that would lead to the dark 'F--- her right in the p----!' meme. That vulgar phrase is now used by those who troll and video-bomb TV reporters in the field.
"It’s become a Pavlovian ritual: enthusiasts shout it whenever they see a TV camera or live microphone. This happened repeatedly on Sunday during the Toronto FC home opener.
"Then came a national debate after CityNews reporter Shauna Hunt confronted a group of men who were at the soccer match and planning to use the phrase."
To make sense of any of this, one has to read the whole story:
The Star story