Local TV matters?????

In a somewhat bizarre move, Canada's major TV networks have launched a campaign called "Local TV Matters." It is the latest round in their war with the cable and satellite companies. The broadcasters want to be paid for their content. The cable and sat guys want it for free. The CRTC has imposed a fee that they promptly passed on to subscribers.

The broadcasters' media release says: "The Local TV Matters campaign provides concerned viewers and all Canadians with an opportunity to learn more about the current issues facing local television. The interactive campaign includes an official website – www.localtvmatters.ca – and advertising across Canada. Along with informing Canadians about the issues, the campaign is also aimed at setting the record straight about misinformation cable and satellite companies are telling their customers."

Maybe they should just cover the local news and the cable and satellite guys should pay them for the content?

You can view the media release by clicking on the title of this post.