Google Inc.'s Canadian-born chief financial officer is back in his home country, trying to convince businesses here that when consumers make purchasing decisions, they turn to the Internet first. “All these eyeballs that used to be on TV, they've all shifted online,” Patrick Pichette said in an interview with the Globe and Mail. “Advertisers have not.” By some metrics, as little as 3 per cent of Canada's population regularly does its shopping online. However when it comes to using the Web to research those shopping decisions, that number jumps to between 50 and 70 per cent. Canadians also have a voracious appetite for online video, an area of particular interest to Google as the company attempts to monetize its huge store of Youtube videos and entice advertisers to pay for flashier multimedia-based ads.
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