The Globe and Mail's Roy McGregor:
"When newspapers start confusing “hits” with “circulation,” there is an undeniable danger to journalism.
"If, as increasingly appears to be the case in the uncertain world of Web publishing, traffic is what matters most – and may one day be the basis for figuring out how finally to make money out of Web content – then it only stands to reason that those working in the business will chase traffic harder than stories.
"Why, given that traffic often increases when celebrity is involved, would a journalist risk a low-traffic day by introducing readers to someone they do not already know – regardless of how important that person's story might be?"
Click on the title to read the full story.
"When newspapers start confusing “hits” with “circulation,” there is an undeniable danger to journalism.
"If, as increasingly appears to be the case in the uncertain world of Web publishing, traffic is what matters most – and may one day be the basis for figuring out how finally to make money out of Web content – then it only stands to reason that those working in the business will chase traffic harder than stories.
"Why, given that traffic often increases when celebrity is involved, would a journalist risk a low-traffic day by introducing readers to someone they do not already know – regardless of how important that person's story might be?"
Click on the title to read the full story.
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