NOW Magazine launches iPad ready edition

Timed with the launch of the Apple iPad in Canada, NOW Magazine has announced the release of an e-reader friendly version of its weekly publication. Like the NOW print edition, the e-reader version is free, says NOW Magazine online editor Joshua Errett. “Our website is available on the iPad and I think looks great on it,” he says. “This version works when you’re somewhere that doesn’t have internet access — you can get the magazine on the go, wherever you go.” All advertisements from the print edition have been stripped from the e-reader version, says Errett making way for new advertising models. “We are offering a couple new advertising positions,” he says. “Though we haven’t included any advertisements in the launch issue.”