Rupert Murdoch's iPad digital newspaper raises many questions – but who has the answers?

" . . .On the one hand, Rupert Murdoch, spending more millions, is due to launch the Daily – his new digital newspaper for iPad users – standing side by side with the legendary Steve Jobs, the real big Apple. On the other hand, he can't: Steve, as the world now knows, is off sick again. On the one hand, Apple sold more than 17m iPads last year, and analysts forecast 44.6m sales in 2011. On the other hand, hopes that this will prove a launching pad for newspaper fortunes look a little on the wan side. The latest research from Knowledge Networks shows that a mere 13% of iPad users are likely to download an app for a magazine or paper they already pay for – and that out of a current average of 24 apps per user, only six involve payment.. . ." thus muses the London Observer's columnist Peter Preston.

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