Rotisserie Channel spinning in a TV near you

It’s all about the Rotisserie Channel. Yes, you read that right: The Rotisserie Channel — a channel that’s dedicated to showing spinning, cooking chickens 24 hours a day, seven days a week. The channel will be launched Feb. 28 on channel 208. Unlike the Fireplace Channel, which launched an HD version on Rogers at Christmas, the Rotisserie Channel will only be available in standard definition. Rogers was approached with the idea by the Swiss Chalet chain of restaurants and their advertising firm, BBDO Toronto. While Rogers has other 24/7 channels — the Aquarium Channel and the Sunset Channel — this is the first time a company has approached the cable company with their own proposal. “We were really excited,” Mark Daprato, Swiss Chalet’s vice-president of business development said about the company’s reaction when the idea was brought to them by BBDO