Long-time TV and radio analyst noted that only 8 per cent video is consumed on smart phones

 Long-time broadcast analyst Barry Kiefl posted sone interesting points:

Memo to CBC: “…a live and on-demand streaming world.” Live and on-demand are sort of opposites. And, why is a broadcaster interested in readers? Audio is a separate issue but let’s consider the devices used to watch video.

6:11 PM · Mar 4, 2023

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Barry Kiefl

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“People are watching, listening and reading more than ever.” -CBC Memo to all news staff, March 3, 2023

Barry Kiefl

@BarryKiefl

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Numeris data just released showed only 8% of all video in January 2023 was consumed on smartphones. Young adults 18-34 spent about 18% of their video time on smartphones. They, like older adults overwhelmingly watch video on TV sets.

https://twitter.com/BarryKiefl/status/1632156839226798081