Rogers Communications Inc. says it has filed a suit in the British Columbia Supreme Court against BCE Inc.'s Bell Mobility for claims Bell is making in a new ad campaign that boasts its new high-speed service runs on “the largest, fastest, and most reliable network.” A suit by Telus Corp. led to a B.C. Supreme Court judge ordering Rogers to remove its own claims of running “the most reliable network.” An appeal is scheduled for Wednesday, but Rogers has already begun to remove the claims from its marketing.
Canada's wireless field has become hotly competitive after Telus and Bell together last month launched a high-speed voice and data network that is capable of running devices like the iPhone, which until recently was offered only by Rogers. Directly echoing the Telus suit it lost, Rogers is accusing Bell of “false or misleading” advertising with the campaign for its new network.
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