iPad owners say adios to their newspaper subscriptions

The Donald W. Reynolds Journalism Institute (RJI) at the University of Missouri completed the first stages of a study to see how the iPad impacts news consumption. The majority of the 1,600 participants were male, declared themselves as early adopters, were well educated, and between the ages of 35 to 64.Many of the participants used media from the iPad as well as print publications to catch up on the day’s events. The majority of the iPad users reported using the device for news at least 30 minutes a day while nearly 49% said that they use the tablet for news consumption for at least one hour daily. While the iPad is a ready made media machine that can handle a a lot of information, print publications can’t provide the same level of content. That’s why it’s no surprise that the news junkie level iPad owners that use the device for at least an hour each day favor newspaper apps over their companion websites or print editions. More than half of these owners said that they were much more likely to cancel their print subscriptions in the next six months and and about ten percent of them had already done the deed.