For everytHing else there's MasterCard

Or, as the Value the Invaluable campaign might say, a good RN is priceless. It's a new campaign by the Ontario Nurses Association (ONA) to make the public more aware of the importance of the profession. Not the catchiest of names really We had to think twice about "invaluable". But fair enough. As the news release below indicates, radio ads will present kids trading what appear to be sports cards but which feature nurses not hockey players.
REELEASE --(EDITED) -- The Ontario Nurses' Association (ONA) ad campaign - Value the Invaluable - will introduce a new radio ad today in 12 other Ontario markets; transit shelter and on-line ads will follow. "Research continues to show that dollar for dollar, registered nurses are the best value in our health care system," says ONA President Linda Haslam-Stroud, RN. "With a focus on making the most of every taxpayer dollar, the time has never been better to remind our politicians, our administrators and every Ontarian what patients already know - our nurses provide the best quality care that patients not only need but deserve." The new ads expand on the theme of valuing the heroes of health care - nurses - the way we value pro athletes. The new radio ad that begins airing today features two young boys trading playing cards - but rather than the cards featuring sports heroes, they feature nurses. "The radio ads are a charming and fun way to remind everyone that RNs are health care heroes," says Haslam-Stroud. "Employers talk about RNs like we are nothing more than a financial drain on the system. The kids in the radio piece portray them as the valued professionals they really are."