Globe columnist Lysiane Gagnon takes a look at the venerable French newspaper:
"Two groups of financiers are vying for the chance to pour up to a hundred million euros into what most business people would consider a bottomless pit from which no profits can be expected (except maybe through the paper’s website, which is growing). Yet, for the very rich, Le Monde is an attractive prize. Even though its circulation (about 350,000) is comparable to that of Quebec’s La Presse for a population almost 10 times larger, it is by far the most influential medium in all of France – and its prestige extends beyond the borders of the country."
Click on the title to read the full column.
"Two groups of financiers are vying for the chance to pour up to a hundred million euros into what most business people would consider a bottomless pit from which no profits can be expected (except maybe through the paper’s website, which is growing). Yet, for the very rich, Le Monde is an attractive prize. Even though its circulation (about 350,000) is comparable to that of Quebec’s La Presse for a population almost 10 times larger, it is by far the most influential medium in all of France – and its prestige extends beyond the borders of the country."
Click on the title to read the full column.
No comments:
Post a Comment