The wraps come off as early as next week for a Fox News-style TV network being assembled by Quebec billionaire Pierre Karl Péladeau – a right-of-centre cable offering that’s already causing a stir in Canada. But market researchers familiar with right-wing audiences say the Quebecor network cannot style itself too conservatively if it hopes to attract significant advertising dollars. Right-wing talk shows – which are almost solely on local AM radio stations – tend to attract an older and downscale audience with far less disposable spending than advertisers prefer.Click on the title to read the full story.
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