Veritas Communications replaces Media Profile as CBC's PR and ad agency

Veritas Communications has been named the CBC's agency of record for publicity and promotion following a formal competitive process, the CBC has announced. Veritas replacves Media Profile, CBC’s publicity and promotions agency for the past five years.

"A transition plan is in effect and stakeholders are in the process of being updated on their new contact information. Publicity and promotional activities, including those associated with the FIFA World Cup, will continue as usual." the CBC announcement said.