Britain's Birmingham City University will offer a £4,400 MA in Social Media that will also explain how to set up blogs and publish podcasts.
The one-year course will consider social networking sites as communications and marketing tools.
The course, which will start next year, was advertised through a makeshift video on the university's website.
Jon Hickman, the course convener, said he had received a good response from potential students and described what the course would entail.
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