Tuesday, December 15, 2009

US moves to ban 'excessively noisy' TV advertisements

The US House of Representatives has approved a bill which aims to limit the volume of television advertisements. The Commercial Advertisement Loudness Mitigation Act (CALM) was approved by a voice vote in the house. Democrat Anna Eshoo, who filed the motion, said most Americans were willing to tolerate adverts but were annoyed by sudden volume increases.

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