Thursday, March 25, 2010

Montreal TV station stages 'plane crash' publicity stunt


FROM CBC.CA:
A television network is defending a publicity stunt in which an ultralight plane appeared to have crashed into a car parked across from Montreal's Bell Centre. The bright-yellow plane — a prop — was positioned over the crushed roof of a sport-utility vehicle early Thursday morning. A production crew on hand pumped artificial smoke into the car as bystanders posed in front of the scene and had photos taken.
The stunt was dreamed up by Canal D to promote its new TV series on life-threatening close calls. "It was not our intention to put people in danger," explained Élise Beauchemin, director of communications at the French-language cable television specialty channel. "For us, it was just to create curiosity and suspense. We wanted to make it look very real."

Beauchemin said public security authorities were alerted ahead of time, including Montreal police and the fire department, "to make sure there wasn't any danger or panic whatsoever."

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