Ads may come back to CBC radio after 38 years

There used to be advertisements for evaporated milk from contented cows, oatmeal that would control your weight, throat-cooling cigarettes and three-for-10-cents cigars. Those vintage spots ran on CBC Radio back in the 1930s and 1940s, and while the notion of ads on Canada’s public radio programs might today seem as oddly foreign as those vintage examples, contemporary listeners will have to get used to the concept. In 2013, advertising will return to CBC Radio 2 and to the French-language Espace Musique if the public broadcaster gets the go-ahead from federal regulators. Listeners could start hearing ads as early as May.
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