Sunday, March 17, 2013

CRTC orders Corus to obey Oprah Winfrey Network educational mandate

The CRTC has told Corus Entertainment to fall in line with an educational mandate for OWN Canada, or face losing its broadcast license.
That call came via a rarely-issued mandatory order from the regulator to ensure that the Canadian version of OWN: The Oprah Winfrey Network complies with an original 1996 licensing mandate for Canadian Learning Television to “provide formal and informal educational programming and learning opportunities” that generally focus on adult education.
Corus subsequently rebranded CLT as Viva and then as OWN Canada, to bring Oprah Winfrey’s female-skewing network to Canada.
Corus issued a statement in the wake of the CRTC decision indicating it was “pleased” with the decision to allow OWN Canada to continue operating as a category A service. “Corus will work within the guidelines set out by the commission and will ensure that OWN: Oprah Winfrey Network (Canada) continues to provide a compelling service to its viewers,” the broadcaster said.
Corus gave no details on how it will meet the guidelines and monitoring requirements imposed on it. Today’s events follow a December 2012 hearing where Corus argued it was acting in good faith and complying with the educational mandate of OWN Canada, and the CRTC finally ruling it remains in non-compliance with the nature of service definition.
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