The story starts with John Cain, who the Star's Vinay Menon writes, was living in northern Kentucky in 2004.
"In nearby Florence, a 20-year-old woman named Jena Chisholm was missing. For days, images of her beautiful face flashed across local TV screens as the town feared the worst. But on Jan. 3, a happy ending: Chisholm was found alive inside the Cosmopolitan hotel in Las Vegas.
"A few months earlier, Cain had quit his job in the precast concrete industry to pursue his true love: making absurdist comedic videos. The disappearance of Chisholm turned on a mental light bulb, one that would lead to the dark 'F--- her right in the p----!' meme. That vulgar phrase is now used by those who troll and video-bomb TV reporters in the field.
"It’s become a Pavlovian ritual: enthusiasts shout it whenever they see a TV camera or live microphone. This happened repeatedly on Sunday during the Toronto FC home opener.
"Then came a national debate after CityNews reporter Shauna Hunt confronted a group of men who were at the soccer match and planning to use the phrase."
To make sense of any of this, one has to read the whole story:
The Star story
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