YouTube says it will close the company’s only permanent Canadian studio later this year as it changes strategies for how it reaches video creators.
The media giant sent an e-mail on Thursday to its online creator community outlining plans to replace its Toronto studio with temporary “pop-up” locations that will roll out in different regions of the country.
It says the move will help YouTube’s production assets reach Canadians in cities where they wouldn’t otherwise have the resources.
YouTube Space Toronto opened at George Brown College in 2016 amid a boom in the growth of the creator community.
The 3,500-square-foot facility was accessible to YouTube personalities with more than 10,000 subscribers, and the more popular their channels were, the more access they had to studio time.
It quickly became a hot spot for Toronto creators to mingle and tap into resources they might not otherwise have, such as equipment, workshops and space to hold launch parties. (CP)