The Associated Press says it has reached a deal with Sony Electronics to exclusively equip its visual journalists with new video and still cameras over the next two years.
The AP sends some 3,000 photos and 200 videos a day to customers worldwide. Visual journalism is a point of pride for the news cooperative, which won its 54th Pulitzer Prize this year, the 32nd it has won for photography.
The new Alpha cameras will be smaller and lighter, and employ mirrorless technology, enabling photographers to work silently.
“This is a game-changer for the AP and will give us way more flexibility into the future,” said Derl McCrudden, deputy managing editor for visual and digital journalism. (AP)
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