A study by two researchers at City University in London dissects in excruciating detail the ill-fated move by an economic daily in Finland, Taloussanomat.fi, which shed its printing presses in December 2007.
The aim was to cut operating costs by eliminating paper, distribution and associated staff. It worked: the paper slashed its capital outlays by more than 50 percent.
The problem is that its revenue plummeted even further, by 75 percent.
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