Saturday, February 11, 2012

Star expose employs device to sell paper edition

The Toronto Star has an interesting presentation today which combines an expose story and a new technique in promoting street sales of the paper edition.  The story involves a woman named Alanna Steinberg. She is being assailted by "clients" over loans they say they were supposed to receive. Interesting stuff but here's the clever device used to  promote  this story. According to the index of stories online, the Alanna yarn won't be posted at the until noon. The paper has made available an embed video of a confrontation with Alanna as a teaser. It ends with a promo: See what the Star has. The full story on Alanna Steinberg in Saturday's paper.    See the promo video here. 

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