Wednesday, June 5, 2013

French-language Radio-Canada renamed 'ICI'

The French-language CBC has announced plans to change its name. It will be called "ICI" -- "here" in French, losing he words "radio" and "Canada." Founded in 1936, the institution said the brand change will allow for greater uniformity. Its different platforms currently carry a hodge-podge of names, according to its web page. Now its different platforms will all contain the word "ICI." The broadcaster said the name is also a nod to its past. Over the years it has commonly used the promotional slogan "Ici Radio-Canada," or, "Radio-Canada Here "ICI is rooted in our history and in people's memories, and is true to the personality of the public broadcaster," it said in a statement Wednesday. "This term fits naturally with our platforms and reflects the scope of the services we offer. More

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