Globe offering bonuses for editors who draw-in online readers

Bonuses for 30 Globe editors will be pegged to online analytics in 2014. Executives at the paper are confident the new system is key to digital success, but few in the industry have followed the Globe’s lead, and both experts and competitors warn the system is deeply flawed and could destroy the brand.
“We want the subscription model to work,” said editor-in-chief John Stackhouse. “And editorial choices drive subscriptions. One way to do that is rewarding people for doing it even better.”
Editors were given individual targets in the fall, but it’s only in 2014 that the targets will be tied to annual bonuses, said Stackhouse. Targets include audience metrics such as page views per unique visitor, minutes on page per unique visitor, video views, mobile usage and the conversion rate of readers to subscribers.
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