Tuesday, August 30, 2016

TIME Inc.'s chief content officer plans to take down "silos"

As the newly appointed chief content officer of Time Inc., Alan Murray, 61, will be the boss of the editors of its more than 20 magazines at a time when the publishing giant is hemorrhaging print ad sales and cutting back on staffing. His primary job will be to better orchestrate the efforts of its online and print publications, while paying close attention to digital revenue. His boss, Time Inc. CEO Joe Ripp, has told investors that Murray has been tasked “to grow audiences in every format and on every platform, with particular emphasis on mobile, social and video." (From FORTUNE)
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