Sunday, October 22, 2017

Young subscribers flock to old media: Politico

Politico's Jason Schwartz writes:
"As President Donald Trump wages daily war against the press, millennials are subscribing to legacy news publications in record numbers—and at a growth rate, data suggests, far outpacing any other age group.
"Since November's election, the New Yorker, for instance, has seen its number of new millennial subscribers more than double from over the same period a year earlier. According to the magazine's figures, it has 106 percent more new subscribers in the 18-34 age range and 129 percent more from 25-34.
"The Atlantic has a similar story: since the election, its number of new subscribers aged 18-24 jumped 130 percent for print and digital subscriptions combined over the same period a year earlier, while 18-44 went up 70 percent."
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