The Globe and Mail's Susan Krashinsky Robertson writes:
"In a bid to attract younger viewers to its TV channels and digital services, Bell Media Inc. has acquired the rights to a library of Vice Media programming as well as new shows airing on its U.S. network, Viceland – just months after Rogers Media Inc. ended its $100-million joint venture with Vice.
"Rogers ended its deal with the New York-based media company in January, taking Viceland off the air in Canada and transferring its interest in a Canadian production studio back to Vice. According to sources, the TV station was losing money, struggled with low ratings and did not meet targets for subscriber growth, even though it was carried by all major cable and satellite companies in Canada.
"Bell’s deal, announced Thursday, is structured differently: Rather than resurrecting the Viceland channel in Canada, Bell will become the exclusive broadcaster for Viceland programming on its own channels, including Much and MTV Canada, beginning this fall. Vice content will also appear on CraveTV, Bell’s subscription digital streaming service, and on the CTV Super Hub, a soon-to-be-launched streaming option that will require a log-in from TV subscribers for some of its programming (some will be available for free.) Vice programming will also appear on Bell’s mobile app, Snackable TV, which was unveiled this year to draw viewers looking for shorter videos on mobile devices. In addition to new programming, Bell will have the rights to more than 650 hours of previously produced content."
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