Monday, December 13, 2010

CHFI holds its lead in Toronto’s radio ratings


Easy-listening pop music broadcaster CHFI (98.1 FM) is still Toronto’s No. 1 radio station, with a 12.6 per cent share of hours tuned by listeners of all ages (up from 12.4 per cent in the summer), according to the fall Portable People Meter reports. The figures for the 13 weeks from Aug. 30 to Nov. 28 were released Thursday by BBM, the Canadian broadcast industry’s audience monitoring service.
Adult contemporary station CHUM-FM (104.5 FM) is in second place in the ratings, with a share of 9.4 per cent of hours tuned by listeners over the age of 12, down from 10.2 in the summer ratings period.The 1980s and 90s rock hits station BOOM-FM (97.3 FM) is in third place with a 9.2 per cent share, down from 10.4 in the summer.
Office favourite CHUM-FM (104.5 FM) is in the lead for females aged females 25-54, with a 16.7 per cent share (down from 17.8), followed by the similarly formatted CHFI, with a 14.2 per cent share of the same demographic (up from 13.7).
Male listeners aged 25-54 still prefer classic rock station Q107 (107.1 FM) over all the rest, giving it a 13.7 per cent share (down from 14.3). The Edge (102.1 FM) held the top spot with men 8-34, earning an 18.8 per cent share of hours tuned (up from 16.4). Women aged 18-34 place CHUM-FM at the top with a 15.2 share.

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