When (commercial) content becomes king

Excellent NPR roundup (linked off headline) of Super Bowl advertising to be seen this Sunday. Stills provided by the advertisers are a nice tease. Above left is something called "One Epic Ride" in which Poseidon looks favorably on the KIA Optima. Right, out to excel over the 2010 Betty White and Abe Vigoda entry, Richard Lewis and Roseanne Barr will reprise the Snickers theme that "You're Not You When You're Hungry". Here's another look at the 2010 Snickers ad with White and Vigoda