Wednesday, February 20, 2013

Reader's Digest plans to reinvent itself in Canada

As Reader’s Digest slips into bankruptcy protection in the United States for the second time in four years, the Canadian publishing company that shares its name is fighting its own battle for relevancy outside the courts, The Globe's Steve Ladurantaye reports.
Reader’s Digest Association (Canada) ULC – which until recently was the country’s reigning subscription champion – plans to reinvest in the printed magazine the money it saved last year when it shut its direct marketing division.
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