Paris Herald-Tribune is gone!

Jean Seberg and Jean-Paul Belmondo

The New York Times Co. has rebranded its Paris-based daily, the International Herald Tribune, as the International New York Times — a bid to lure readers abroad amid the upheaval of the digital era facing traditional newspapers.
Before the Times bought it the paper was known as the Paris Herald-Tribune. It was immortalized in the French New Wave movie "Breathless," starring Jean Seberg and Jean-Paul Belmondo. (see pic) Executives say the rechristening Tuesday aims to get the most out of its brand, and complete a gradual fusion of the newspapers' editorial staffs in recent years. The Times took control of the IHT a decade ago by buying the stake of its co-owner, The Washington Post.
Worldwide subscribers to the Herald Tribune — with a print circulation of 224,000 and distribution in about 135 countries — woke up Tuesday to a similar-looking newspaper. Novelties include a new masthead, enhanced Page 2, and opinion pieces by dozens of new international columnists.
Europe editor Richard W. Stevenson said the rebranding is really about going digital and reaching out to readers abroad.