After receiving several complaints, the federal privacy commissioner’s office is launching an investigation into Bell Canada’s attempt to collect data on users’ TV and web habits and telephone patterns, the Star reports.
Following strong customer reaction and criticisms from a consumer group and the federal New Democratic Party, Bell sent out a news release Wednesday explaining why the company wants to collect this data beginning on Nov. 16. Bell says the move will benefit customers who will see ads targeted to their interests.
Bell stands to gain from the changes, as the telecom giant will be able to better compete with world players like Facebook and Google, the company said in the release.
The program is designed to deliver “online advertising that’s most relevant to” customers, according to Wade Oosterman, president of Bell Mobility and Residential Services.
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