A company announcement says White “will lead the development of content strategies for native advertising and branded content across all platforms and explore new partnerships and opportunities in these content verticals.”
“White will work very closely with Functional Leaders as we ready the launch of product 2.0, ensuring that strategic content and resource initiatives are put securely in place.”
(If anyone can translate that job description into English, it would be welcome. Hopefully, he will bring his copy of the CP style book with him.)
E starts March 24.