BuzzFeed setting up shop in Canada

BuzzFeed, the popular U.S. website specializing in offbeat lists and quizzes, announced Thursday it would be opening an office in Toronto and establishing a Canadian editorial team this spring.
The company was tight-lipped about its plans and declined to offer comment on the exact timing of the expansion or the number of jobs that would be created.
BuzzFeed is the latest U.S.-based media company to try and carve out a niche north of the border.
News outlets such as Vice, the Huffington Post and AOL have all established websites featuring content more geared toward Canadian audiences.
BuzzFeed is best known for its lighthearted lists and quizzes, but has recently begun to branch out into more traditional news.
Recent offerings have included coverage of the global Ebola outbreak and exclusive interviews with U.S. President Barack Obama and U.K. Prime Minister David Cameron.