Reuters reports that the growth in video views presents the most significant near-term opportunity for Facebook as the company looks to grab a bigger slice of the TV advertising market, analysts said.
Cable companies in particular face an increasing threat to revenue as consumers switch to online streaming services such as Netflix and Hulu – a trend known as “cord-cutting”.
“We think (Facebook) looks well positioned to capture an increasing portion of TV ad budgets as markets migrate toward data-driven, highly targeted online video ad campaigns,” Jefferies analyst Brian Pitz said in a client note.
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