Canadian clothing retailer Joe Fresh took advantage this week of an unintended celebrity endorsement, promoting the fact the Prime Minister Justin Trudeau’s eldest children, Xavier and Ella-Grace, were sporting the company’s designs on centre stage at the Parliament Hill Canada Day festivities.
After Trudeau’s official photographer posted the pictures on the prime minister’s official Flickr site, the company lifted the image and used it in a paid-for Facebook post, though not before editing out Heritage Minister Mélanie Joly and Sharon Johnston, the wife of Governor General David Johnston.
“We’re happy and honoured the Trudeau family kids, Xavier and Ella-Grace, celebrated the Canada Day weekend in Joe Fresh,” the July 5 posting said. (CP)
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