Friday, January 29, 2010

Breaking up Canwest 'disaster' for ad buyers

Canada's biggest newspaper chain, Canwest Limited Partnership, is more attractive to advertising buyers if it is sold as a single network of newspapers anchored by a national footprint, according to two of the biggest media-buying networks in the country. The Canwest chain, which includes the National Post, 10 major market daily newspapers and 35 community papers, was put on the selling block earlier this month after the company filed for protection from its creditors on Jan. 8. Calgary Herald

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