Thursday, January 28, 2010

McClatchy to experiment with online pay model, but carefully

McClatchy is one of the few newspaper companies reporting positive online advertising results in a very tough year. In Q4, online ad revenue was up 14.9% and now represents almost 16% of total revenue*. McClatchy CEO Gary Pruitt stressed during Wednesday morning's conference call that 44% of online ad revenue was online-only. It's no surprise, then, that McClatchy is going to tread very lightly, if at all, with regard to online pay models for its Web sites. Given the said it was moving to a meter model in 2011, it's a given the question would come up.

Click on the title to read the full story in Editor and Publisher.

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