The Winnipeg-based publication will be relaunched in the spring as Canada's History.The innuendo of the old name was causing problems for the magazine online, said Deborah Morrison, president and CEO of Canada's National History Society, which publishes The Beaver. "Because of the sexual connotations that this next generation of Canadians have adopted for the name, 'The Beaver,' there were some very practical challenges," she said.
"We noticed monitoring our web traffic that the average visitor time to our website was eight seconds. And I have a feeling that might be because a lot of people going to the site weren't exactly looking for Canadian history content," she said.
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