Tuesday, February 9, 2010

Corus Entertainment starting movie channel in March aimed at female audience

Corus Entertainment's female-oriented W Movie specialty channel will launch March 1 with a first-month lineup of films that includes "You've Got Mail," "When Harry Met Sally," and "Shakespeare in Love." The channel replaces SexTV, which Corus acquired last year from CTV Globemedia and almost immediately announced it would rebrand. Drive-In Classics, the other channel it bought from CTV in the deal for $40 million, also is getting a new face as a Canadian version of the Sundance Channel.

"With women's movie services representing one of the fastest growing genres in the U.S., we are thrilled to be able to offer Canadian audiences the first dedicated movie channel for women," Susan Ross, Corus's executive vice-president and general manager of specialty and pay television, said in announcing W Movies.

"With the phenomenal success of women-oriented films at the box office, coupled with the huge popularity of our film blocks on W Network, we know that women have a real appetite for movies," added Ross.

Corus says the 24-hour-a-day channel will cater to Women 25 to 54.

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