Monday, June 28, 2010

G20 is very good for CP24

The chaos on the streets of Toronto during the G20 summit may wind up being a historic coming-of-age story for news channel CP24, the Toronto Sun reports. CP24, owned by CTV, attracted an astonishing 3.6 million unique viewers on Sunday, making it the most-watched day in the history of the channel. This after CP24 attracted 3.2 million unique viewers on Saturday, when the violence was at its worst. Considering that CP24, which debuted in 1998, is available primarily in Ontario, those numbers are absolutely huge. Certainly when big news stories happen, especially scary ones, the traditional media — newspapers, TV, radio — still tend to be where people flock for information.

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