Producers association adopts digital age name

The body representing the almost 400 Canadian companies producing English-language TV, movies and new media programming is giving itself a face-lift, starting with a new name. The Canadian Film and Television Production Association announced on Wednesday that it is changing its name to the Canadian Media Production Association (CMPA). A non-profit trade association, the group champions Canadian film, TV and new media producers, negotiates labour agreements and lobbies the federal government on policies related to the production industry. The amendment is the industry group's third major name-change since it was founded in 1948, when it was known as the Association of Motion Picture Producers and Laboratories of Canada.