Postmedia Network Canada Corp, publisher of the National Post and other daily and community papers across the country, will soon be asking more of its readers to pay for online articles, The Globe and Mail reports.
Chief executive officer Paul Godfrey confirmed on Friday that in the coming months, Postmedia will begin expanding its “metered model” – which gives online readers a limited number of free articles before prompting them to pay for access – to the websites of its newspapers across the country. The announcement is not a surprise: Postmedia began testing this model in May on the websites of the Montreal Gazette and the Victoria Times-Colonist. (Postmedia sold the Victoria paper last week.) But this is the most definitive statement yet of how that experiment has gone.
Charging for digital access is fast becoming a priority for newspaper publishers struggling to make up for declines in their print business.